AERO REBRANDING
Packaging redesign for the Aero Nestlé brand. I wanted to restore Aero’s original 1955 slogan “Milk chocolate with a difference,” and elevate that feeling of being different by making this rebrand completely unique to any of its competitors.
![](https://freight.cargo.site/t/original/i/beb3ab4ea3b7a5532e49c2904dfe605deccb5f4b107e605d6274b1d75d7ac13b/2670835-2.jpg)
![](https://freight.cargo.site/t/original/i/59199438396f2dc673521eedfac16a0aa9e87a6ce6b72f2e80d956361e7a63a5/LYRS_PPF_005-copy.jpg)
original packaging
![](https://freight.cargo.site/t/original/i/fdec1fc806f9d6f82090b9c866092618adf5aae054229d7821c1fe7348fb4f67/Aero-Peppermint-Mint-Chocolate-Sharing-Bar-90g.png)
moodboard
![](https://freight.cargo.site/t/original/i/83b5548de0dfe1d46d287e0dd0ae5b604afee6db1e290404e2723fe5b280e9c7/moodboard.jpg)
redesign
![](https://freight.cargo.site/t/original/i/526e1e1f627b4ea3fd9a04cb04849cbddf7ad408d1b62bc4cce7f29653c2e9e2/aero-01.png)
![](https://freight.cargo.site/t/original/i/418283339338fc9353ef1525da46ba4ffc6b36978cfd1274521e6411a7f31230/aero-02.png)
![](https://freight.cargo.site/t/original/i/96713046a5e6d217f11af13614f3c72760119e7bcc4e0841a303ce3cc3b62661/aero-03.png)