Joseff seeks to create work between film, photography and art direction.

In 2012, aged fourteen, he was a selected winner of the Talenthouse Secret 7" international design competition, where his design for Florence & the Machine's  "Only if For a Night" was chosen by Florence herself to be printed as a vinyl sleeve with profits going to the Teenage Cancer Trust.

In 2016, Joseff trained under the national BFI Film Academy; an initiative for young filmmakers.

He relocated to California for eighteen months where he developed a passion for art direction, before returning to Wales in 2019 to study at Swansea College of Art (UWTSD).

During his studies, Joseff published a book and enjoyed work experience at Time Based Arts and Optical Arts studio under photographer Dan Tobin-Smith.

In 2022, he was awarded a Creative Conscience Award for his campaign on Endometriosis.

Joseff stands at six foot two and enjoys romantic walks along the beach.